Ireland is apparently popular for multinationals setting up their European HQ. Corporate taxes are relatively favorable and as a bonus, it's English speaking and has the Euro as currency (accepted in about the rest of Europe) as opposed to the British pound. No wonder tech companies like Apple and Microsoft have their European HQ's in the area as well. It's also famous for it's pub culture, Guinness, and is number 7 in the list of most beer consuming countries. Sounds good to me.