The ROI of Joy

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The ROI of Joy

Rosemary O'Neill11/1/1112:06 PM

Community Management

Rosemary O'Neill

It seems that everyone is scrambling around right now trying to figure out how their social content and engagement is going to make money. That’s a legitimate aim, but I wanted to uncover an amazing secret today---there are also non-financial returns to be made from online community creation and engagement.

Here are just some of the super-cool communities that are thriving and creating joy by bringing like-minded people together:

Elementary schools
Knitting or other crafting clubs
Model train fans
Movie and TV show fans
Boy Scout and Girl Scout troops
Local kids’ sports teams
Unofficial musician fan clubs
Family sites
Choir sites
MMORPG fans
Book clubs

See where I’m going with this?

Not every community is going to generate money; some are only intended to generate fun. And that’s OK too!

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Tags: family website, book club, cub scout, sports team, crafting site, community, boy scout, hobby site, elementary school, hobby community, choir, ROI, engagement, Social Media

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