The confusion surrounding social marketing is palpable. Whenever I speak with folks they believe it's only about posting to Facebook and Twitter. No one really knows how to engage customers. Now that I am blogging and writing social media posts for clients, it's a longer haul to earn traction. People and companies are so behind and had they engaged 3 years ago when everyone was excited to like, share, follow it would be easier today.

P.S. Can I share this on LinkedIn? Or are you not there?

LinkedIn share button is coming...meanwhile, you can copy paste the URL into the LinkedIn post box and it should work fine (should you be so inclined). And I totally agree that confusion is rampant right now. Seeing the data from this study really gives perspective on how many folks are still figuring it out as they go.