Hello,
Bear with me as I am totally new to this arena and will likely ask some very, very face-palm-worthy questions! I am building a unique health-based community in the hunting and fishing space, and am curious as to what your experiences have been with recruiting beta testers for your communities. My goals are as follows:
1) Get a solid sample of users for feedback regarding site layout and navigation
2) Get a a meaningful of sample traffic for behavior analysis, growth estimates, etc. to aid in future advertising and affiliate development
3) Set the stage for a successful crowdfunding campaign. This will by necessity be a benefit-based fundraising campaign versus an equity-based fundraising campaign. I'm interested to hear what you all have been able to do using the former format versus the latter.
What, if anything have you found to be a successful recruiting tool for beta testers? What in your minds is necessary to attract crowdfunding above and beyond benefits offered to the beta testers? Is it advisable to recruit both at the same time?
I'm really looking forward to your responses!