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Calculating advertising space, affiliate capacity, and resources to properly price per industry?

Are you ladies and gents aware of any tools to accurately and appropriately price advertising spaces on your crowdstack site? I'm sure that there are many ways though custom coding to increase advertising space, but I'm not well versed in such coding... 

I'm sure the affiliate side of things is much more difficult to quantify, but any ideas for research sources for these topics would be very helpful! 

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