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Screen shot 2010-11-01 at 9.27.34 AM
When your job involves planning, managing, and growing an online community, whether it's forums, blogs, or social networking sites, it's very easy to get wrapped up in statistics.  Is my site SEO friendly? Am I on Google page one? How many page views/new members/subscriptions do I have? How many lurkers vs commenters do I have?  Is my active base trending upward?  What percentage of my users are on mobile devices? What's the ROI of the TPS?

You can drive yourself crazy trying to over-analyze the statistics, or you can take a deep breath, go palms up for a moment, and do something actively to engage with your community members.  If you have something cool, they will come. If you provide a compelling experience that gives value, they will stay.  That's all there is to it.

So stop stressing about spreadsheets, pie charts, and number of Retweets, and do something worth sharing.  The stats will still be there next week


I'd love to hear your thoughts here in the comments, or connect with me on Twitter.


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  • Screen shot 2010-11-01 at 9.27.34 AM: Daily page views

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