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We track overall usage for all of our Hoop.la sites (numbering in the thousands now).  One thing that REALLY jumped out at me while looking at the stats for February was this:

 

days-since-last-visit-feb2012

 

This is the "Days Since Last Visit" stat in Google Analytics. It tells you how frequently people are returning to your site.  In a testament to the true power of community, a whopping 89% of all visitors returned to Hoop.la sites either the same day or the next day!

 

Let me repeat that.. nearly 90% of all visitors across ALL HOOP.LA SITES returned within 24 hours of their last visit.  

 

Some other interesting stats from our analytics for February:

 

Browser Breakdown:

 

browser-stats-feb2012

 

 

 Operating System:

 

os-stats-feb2012

 

As you can see, the iPad accounts for over 6% of all visits... and mobile in general is over 12% when you factor in the iPhone, Android, and others.

 

Some other interesting stats:

 

Average time spent on a Hoop.la site: 9:23 minutes.

Average page views per visit: 8.53

Bounce rate: 25%

New visits: 24%

 

If you have a Hoop.la site, you can see how your site compares to the averages above.  And if you are not on Hoop.la and you envy those stats, what are you waiting for????

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